Media Kit / Publicity Tools

Spreading the word about the grants your organization receives from the Richard S. Shineman Foundation is not just about recognition; it's a powerful way to showcase your impactful work to the community. Moreover, it serves as an inspiration for potential donors and enlightens fellow nonprofits about the opportunities available through our foundation's grantmaking initiatives.

A grant from the Shineman Foundation is a mark of credibility for your organization and its programs, given the competitive nature of the application process. Recognizing the significant demand and our foundation's limited resources, we meticulously evaluate each application, ensuring that the grants awarded align with our mission to address pressing needs in the county.

While we make public announcements about grant awards at the conclusion of each grant round, your organization has a unique opportunity to provide more in-depth insights into the funded programs. News media outlets are keenly interested in hearing directly from nonprofits like yours because you possess the most intimate knowledge of your programs and the tangible results they achieve.

So, don't hesitate to share the intricate details of your initiatives and the positive outcomes you're generating. By doing so, you not only contribute to the broader narrative of community impact but also play a vital role in inspiring others and fostering a culture of collaboration and transparency within the nonprofit sector.

Acknowledging your grant

Be sure to acknowledge the source of your grant in all publicity, exhibits, publications, social media and on your website.

Use the following language to acknowledge your grant:

This grant was made possible by the Richard S. Shineman Foundation.

This project was funded (or funded in part) by a grant from the Richard S. Shineman Foundation.

For a description of the Shineman Foundation, use the following:

The mission of the Richard S. Shineman Foundation is to be a Catalyst for Change to enhance the quality of life in Oswego County. The Foundation will use its resources to stimulate economic vitality, to encourage strong bonds that strengthen the community, and to build the capacity of its not-for-profit partners.

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Grant recipient publicity suggestions

Include news of your grant in any publications your organization distributes

This includes news releases, newsletters, brochures, annual reports, board minutes, lists of supporters, etc.

Don’t forget your website and social media outlets

These outlets will allow you to link directly to our website.

Contact the local news media

Reach out to community newspapers, special-interest publications, and local TV and radio stations to ensure coverage. Accompany your outreach with a well-crafted news release and supplement it with a personal phone call to establish a direct and personal connection. This multi-pronged approach will maximize the visibility of your message across diverse media channels, ensuring that your story resonates widely and effectively with your target audience.

Help us share

Our foundation is eager to highlight and promote your program through various channels, including news stories in our publications, on our website, and across our social media platforms. We firmly believe that visual storytelling through pictures is a compelling way for people to witness the impactful work your organization is doing.

To ensure the smooth and respectful dissemination of these visuals, we kindly request that you ensure all individuals featured in the photographs or videos have provided their consent by signing the release form, available here. This is particularly crucial for minors, and we appreciate your attention to this essential requirement.

By obtaining consent, we can collectively showcase your organization's endeavors responsibly, respecting the privacy and rights of all individuals involved. We look forward to collaborating in promoting your impactful initiatives and celebrating the positive changes you bring to our community.